This time, in the new AW 2022/2023 Undress Code Campaign, we’re staying at home in Warsaw, where you can meet our heroine.
Busy, a bit distracted, with coffee in hand, she runs around the city, and our camera follows her, trying to keep up with her day, that's why we named it Behind The Scenes.
We watch her during the whole day, from the moment she gets up to the moment when she spends time with friends in her favorite bar in the evening. Pensive and dreamy, she gets ready in a hurry, listening to music and dancing, and at the same time spilling some wine.
She lives her way, does not care if someone is looking at her, runs around the city with a cheeky smile, touching up her makeup in the car window. She is distinguished by energy and personality, and the things she wears delicately emphasize her character.
Dresses with cutouts, sensual lingerie, which is perfect for styling with jacket over the shoulders when running between bars in winter scenery, brings to mind Kate Moss's party outfits during our favorite decade - the 90s.
Continuing the brand’s vision of engaging inspiring women in projects, we invited Jess, who gave up her life as a model, to start a small bakery and settle down outside of busy London. She makes her dreams come true and is constantly on the go, like our Undress Code girl.
Photographer: Aleksandra Modrzejewska
Model: Jessica May Lloyd
MUA & Hair: Aleksandra Przyłuska
Styling: Kacper Kujawa